The goal for this effort was to present the strategic plan for Trinity College of Arts & Sciences at Duke, and to maintain it as a living document of progress.
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The goal of this campaign was to influence Duke students, faculty and staff in a non-preachy way, and to encourage inclusive behaviors.
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Our goal in celebrating 50 years of Black faculty scholarship at Duke University’s Trinity College of Arts and Sciences was threefold: 1) raise the visibility of Black faculty across Duke's campus; 2) strengthen relationships among the Black faculty community itself; and 3) contribute to our ethos of diversity and inclusion as a driver for innovation and excellence.
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In this project for Duke University's Humanities Division, our goal was to counter stereotypes that humanities majors lack relevance.
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I developed these best practice suggestions for marketing courses with video trailers after conducting focus group sessions with Duke University undergraduate students.
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This course search tool was developed at the request of foreign language departments who wanted to raise the visibility of culture-oriented courses taught in English. The goal was to boost enrollment in such courses.
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