Marketing Humanities to Undergraduates & Parents
In this project for Duke University's Humanities Division, our goal was to counter stereotypes that humanities majors lack relevance. We emphasized skills and capabilities gained by liberal arts studies. We cited a survey of CEOs documenting the need for just the types of skills that arise from studying the humanities. We bundled majors, minors and certificates by news-relevant categories and presented select courses that address real world problems of the day. We also included head shots of high profile, successful people who majored in humanities fields. Design credit: Lacey Chylack of Phase5Creative.
